Search results for "Consumer's behaviour"
showing 2 items of 2 documents
STUDY ON CONSUMERS' BEHAVIOR CONCERNING BERRIES CONSUMPTION IN ITALY
2014
In Italy, the cultivated land of berries shows a positive trend, nevertheless berries still remain a productive segment of niche and luxury in the Italian agri-food system. In the world, the interest for these productions is high for their healthy aspects that have a strong appeal to the consumers. The objectives of this study are to know the consumers behavior of berries and the determinants of purchase in Italy in order to improve the management of the producing and retailers companies for increase the competitiveness of the supply chain. The results obtained through a multivariate analysis show some difference among the consumers interviewed. The most important results of this study is t…
Jaunais vīriešu skaistumkopšanas bizness: Tendences efekts vai vai patiesais nākotnes tirgus?
2019
This research highlights the development of the beauty male market in the world, we will focus on the developed countries where this specific market is omnipresent. In the 21st century, aesthetics takes a more important place in our society, and the man finds himself curiously at the heart of this trend. Moreover, his role becomes blurred because of the similarity of the sexes. The man then begins to invest territories that were until now unknown to him such as fashion and cosmetics. Today, the range of men's cosmetics is growing, and products are becoming increasingly diversified. It then becomes interesting to understand the reasons that led to this profound change in mentalities, and mor…